When attendees arrived at the 1940 National Association of Life Underwriters annual convention in Philadelphia, they didn’t realize they were about to witness one of the most profound presentations on success ever given. The address they were about to hear would not only impact them, but would go down in history as a classic.

Albert Gray, Vice President for Prudential Life Insurance Company, delivered an address entitled “The Common Denominator of Success.” You can get a copy of his words with an inspiring forward by Charlie “Tremendous” Jones here.

In that address, Mr. Gray famously said, “The common denominator of success – the secret of success of every person who has ever been successful – lies in the fact that he or she formed the habit of doing things that failures don’t like to do.”

When I read that statement for the first time, it raised a couple of questions for me. Why do some people like to do things that make them successful and some don’t like to do those things? And is that fair?

I only had a read a couple of paragraphs further to find the answer. In anticipation of those very questions, Gray said:

“The things that failures don’t like to do are the very things that you and I and other human beings, including successful men, naturally don’t like to do. In other words, we’ve got to realize right from the start that success is something which is achieved by the minority…”

So do really successful people actually like to do the things that you and I don’t like to do? Gray says: “They don’t!”

If they don’t, then why do they do the things they don’t like to do? According to Albert Gray,

“…the successful have a purpose strong enough to make them form the habit of doing things they don’t like to do in order to accomplish the purpose they want to accomplish.”

If you’re reading this blog called “Irrefutable Success,” then odds are good that you are interested in being one of those people who is successful. If Albert Gray is correct, then you must be very clear on the purpose that will pull you forward when the right action is unappealing.

What is the purpose that you want to accomplish? What is it that you need to do – regardless of whether you WANT to do it – in order to accomplish that purpose?

There are only two options:

1) Do what you don’t want to do to get what you really want, or
2) Give up on what you want

Which will you choose?