Recently, Chick-fil-A opened a store in my hometown. Although I currently live about 40 miles away, I still have a lot of contact with people “back home.”

Beginning the day it was announced, the excitement and buzz grew quickly.

The grand opening for a Chick-fil-A is unlike that of any other restaurant. The first 100 customers through the door receive free Chick-fil-A for a year. As a result, there is always a huge campout in the parking lot the night before the grand opening.

President and COO Dan Cathy attends the campouts and his passion brings an even higher level of excitement to the event. He’s even been spotted playing the trumpet.

On the eve of the grand opening, I made the drive over to experience the fun. There were tents everywhere and the parking lot was full. They had a D.J. playing high energy music and the party was in full swing.

During my drive home that evening, I spoke on the phone with my cousin who is a police officer in town. He informed me that he would be working the campout that night. Chick-fil-A had hired him to serve as security for the campers. He knew a little about the company, but he didn’t really know what was in store for him that night.

At precisely 6:00 AM the next morning, he sent the following text to me: “The people here with Chick-fil-A are super nice and are absolutely a class act!”

The Chick-fil-A team at that grand opening took customer service to an entirely new level… and he noticed. In fact, he not only noticed, he shared the experience with others.

People notice… and they share.

What do others notice about you and your team? What are they saying?

Note: If you want to know more about Chick-fil-A and why they do what they do, I would encourage you to read the following books:

How Did You Do It Truett?

Eat Mor Chikin: Inspire More People